Writing Sample: Webinar Event…

Posted on January 30, 2015 by surrealist11

Societal and Economic Changes Demand Re-evaluating How We Do Business

Why are Traditional Leads Dead? Learn why and what’s replaced them at our FREE Webinar…

If dealers want to continue to exist they need to be open to lead generation via the Internet. Let’s work together to insure we’re all successful in the future.
Key speakers for the ______________ Webinar are Kyle Farnsworth of XYZ, a company which connects homeowners with pre-screened, quality remodeling contractors and Ron Smith of Bold Windows, a business which does 12 million per year in annual sales with 35% of that revenue generated from the Internet.

XYZ was founded 5 years ago and based out of a garage in any town with a staff of 4. Flash-forward — they’ve re-located to an office in the beautiful Jack Lord Square with a staff of _____.

Ron opened Bold Windows in 1980 after leaving his alma mater, Youngstown State University, where he was an All-American basketball player and coach for the Penguins.
Both of these companies had the vision (and willingness to embrace change) to see that societal and economic changes had negatively impacted the traditional lead approach (newspapers, TV, radio and direct mail).

Our companies have successfully tested a new fully integrated Internet strategy for generating leads that has proven to be more cost effective and productive than the traditional marketing opportunities previously utilized.

The Webinar will share with you the following:

• How to generate a steady flow of cost-effective Internet leads
• How to be successful with the leads you’ve purchased
• The highest return on investment internet strategies
• The fastest strategy to increase traffic to your website
• Exactly what to do with website data once you have it
• How to measure your website’s effectiveness
• Methods to increase organic (natural, unpaid) website traffic

Would this Webinar be of interest to you? If so, log on to leadmetheway.com on 2/10/2014 @ 12:00pm PT. The duration will be approximately 1 hour. We thank you in advance for considering participating in this informative event.

Best Regards,

Kyle Farnsworth, Director
XYZ.com
111 3rd Street
Suite 102
Honolulu, HI 932XX
808-xxx-xxxx

Ron Smith, CEO
BoldWindows.net
100 South 22nd Street
Carlsbad, CA 91XXX
800-331-xxxx

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Writing Sample: Sales Letter…

Posted on January 30, 2015 by surrealist11

My name is Kyle Farnsworth and I’m the territory manager for Devon Co.. We can increase your car count and average repair order by 20% in most cases. Have you lost customers to the competition down the street? We return an average of 18 lost customers to your store per year. We will get reviews from your customers placed on major web search engines like Bing, Google and Yahoo.

Have you done a Google search for your shop and noticed that you have very few reviews, negative reviews or outdated reviews? Do you realize how much new business you are losing as a result? One shop located in Omaha, Nebraska attains 70-80% of their new customers from the internet. Would you like some help increasing your car count and web presence?

Here are some top-rated auto shops in the Nebraska area which we do business with:

Jerome’s Tire, Atlantis Avenue Tire, Massey’s Auto, Stone Creek Tire, A & C Automotive, Victory Tire, Carola Tire, Glasscow Pro and many more…

We are the #1 Auto RCM Program in the United States with Over 4000 Auto Shops On Board!

This is a recent review by Jerome’s Tire…

Using custom promotions, newsletter and coupons, I am able to personalize and customize every document I send. My biggest success was a promotion I did for a power steering flush. I generated 821 visits from that campaign with an average ticket of $280.00. In essence, I made $280,000 from that single campaign.

As a Napa Car Care Center, this tool has proven to be invaluable by partnering with the latest Napa promotions. You can automatically set up upcoming Napa promotions and schedule them to be released on the preselected dates. It is so user friendly, even our non-techies in my company use it with ease.

Barry Jones

Jerome’s Tires, Omaha, NE

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Writing Sample: Sales Executive Resume…

Posted on January 30, 2015 by surrealist11

 (Note: A properly formatted Word document that a client would receive will obviously look prettier.)

 

Kyle J. Farnsworth

Anywhere, CA 949XX * 818-xxx-xxxx * kylefarnsworth@anywhere.net

Summary

Remain on the cutting-edge, driving new business through critical accounts and establishing strategic partnerships to dramatically increase company revenue.

Key Skills

  • Consistently Exceeding Sales Goals
  • Developing Creative Sales Presentations
  • Adept in Negotiation
  • Proven Track Record of Success
  • Business to Business Sales
  • Solid Ability to Analyze and Solve Problems
  • Developing Long-term Relationships with CEO’s
  • Master at Maneuvering around the Gatekeeper
  • Excellent Interpersonal and Communication Abilities
  • Expert in Conducting Webinars
  • Contacts with Local and National Media

Successes

  • Interviewed by “Renovation” Magazine, Hardly Wood Publications, December, 2012
  • Signed 4 Different Billion Dollar Fortune 500 Companies, XYZ Co.
  • Interviewed by “Rebuild Contractor” Magazine, Hardly Wood Publications, December, 2013

Experience

XYZ CO. – Honolulu, HI
(Multimillion-dollar lead-generation company)

National Director of Windows, 2008-Present

  • Single-handedly took the window lead generation department from 5% of total revenue to 40% of total revenue in under 2 years
  • Wrote $400K in revenue in 2008 resulting in $150K over quota
  • Wrote $1.4MM in 2009 equating to $100K over quota
  • Wrote $2.1MM in 2010 amounting to $600K over quota
  • On target to write $2.6MM in 2011 resulting in $300K over quota
  • Top producer in the company for the past 3 years
  • Managed a weekly pipeline of $250K
  • Closing percentage of 33 percent
  • Cold-called 60-120 business executives daily
  • Implemented an ROI strategy for each client account
  • Established vital contacts within the print media to promote XYZ Co. within trade publications read by thousands of people
  • Earned commendations from numerous CEO clients which led to my earning a promotion

ABC REAL ESTATE – San Dimas, CA
(Prominent commercial real estate agency)

Agent, 2005-2008

  • Consistently in the top 5% of producers in the agency
  • Successfully facilitated negotiating 9 transactions for a total of over $14MM
  • Contacted commercial property owners on behalf of my clients in order to purchase properties
  • Negotiated the best possible contract for clients
  • Ensured that all terms of the contract were met prior to closing

CBA & ASSOCIATES INSURANCE – Pasadena, CA
(Significant commercial and personal lines insurance agency)

Agent & District Manager, 1999-2005

  • Responsible for bringing gross revenue from $420K-$550K per month
  • Managed staff of over 30 sales representatives
  • Assessed risk tolerance and investment goals to recommend solutions optimally suited to client needs
  • Uncommon ability to utilize advertising and sales promotion techniques
  • Customized insurance programs to suit individual customers, often covering a variety of risks
  • Responsible for recruiting, hiring and placing the best talent available

Technology

Word, Excel, PowerPoint, QuickBooks, Leads 360 and LexisNexis

Licenses

  • Property & Casualty License: CA
  • Department of Real Estate License: CA
  • Available for Relocation

 

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Writing Sample: Sales Letter to a Reseller…

Posted on January 30, 2015 by surrealist11

It’s easy to get tossed in the “round file” when entering the Hollywood maze. Fear not — the affordable writers’ solution has just arrived.

Dear Purchasing Agent,

Everybody dreams of a better life. And everybody believes they can write. These days the dream they’re chasing is not literary acclaim for writing the great American novel, but financial success through writing the next hot Hollywood screenplay. That’s where ____________ comes in. It provides perfect script formatting at an unbeatable price.

“Tab” and “Enter” are the only special keys the user needs to know. Forget about clunky Control-Keys and Alt-Keys. Writer’s that choose our software are able to stay in that creative right-brain mode — keeping their fingers on the keyboard and letting the emotion flow into their story.

Here are five reasons to carry ______________:

• One out of five individual’s consider themselves a writer
• Interest in the movie business and becoming a screenwriter is growing at an astonishing rate
• It’s 1/3 of the cost of other stand-alone script formatters on the market
• It’s the least expensive, easy to use, stand-alone script formatter on the market
• Our professional version of the software has under five (5) percent in returns

Can we interest you in a product that one out of five customers that enter your store would be interested in? Well, we certainly hope so. But only you can decide whether this software makes sense for your organization.

Enclosed is an evaluation copy of the software (when asked for a serial number, type “reviewcopy”). Please call me to place an order or further discuss this great selling opportunity.

Since _____, Over 85% of the Academy Award Nominations and Emmy Awards went to production companies that use __________ software. Why carry anything else?

Sincerely,

Johnny Smith

XYZ Software Inc.

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Writing Sample: Screenwriting Competition Announcement…

Posted on January 30, 2015 by surrealist11

Welcome to the 3rd Annual _______________ Screenwriting Competition!

Are you having a problem getting your script into Hollywood? Have other script competitions let you down? Are you ready to take it to the next level? Then, now is the time to enter a script competition that cares — about you — the writer.

XYZScriptFest.com and EEE.com have joined forces, uniting the perfect “marriage” between the hottest screenwriting competition and the top industry software company, to create the ultimate screenwriting competition.

We will be announcing a call for entries on October 1, ______ and offer over $40,000 in cash and prizes, as well as enormous exposure and potential career-making development opportunities (To save $5 off the entry fee, click here).

What makes XYZ Script Festival unique in the competition arena is the quality and support it gives its winners and runners-up. For a full year they continue to work for these writers long after the prize money and software has been given, this includes arranging meetings, phone calls, and pushing all 13 scripts.

The priority is to get the writers recognition and their script read by production companies and literary representatives. Sometimes a script is requested 6 months after XYZ Script Festival announces its winners. That is the XYZ Script Festival difference. (If you are new to screenwriting competitions, click here to read an introduction).

“Prize money alone doesn’t start a career, having your winning script read by XYZ Script Festival’s participating production companies can.” This is the opening statement of XYZ Script Festival, which is a unique entity among writing competitions. Started in ____, it has proven to be one of the best new entries on the competition scene. For a list of the companies that are reading our winning scripts, click here.

XYZ Script Festival’s main objective is and always will be to reach the untapped well of genuine screenwriting talent that hasn’t been able to get their “foot in the door.” Whether it was due to lack of contacts or not being related to the “right people,” XYZ Script Festival can help you reach the next level: Being paid to be a writer!

Schedule:

• Script submissions begin October 1, ____. Fee for early bird deadline postmarked by January 5, ____ is $40.00.
• First deadline postmarked by March 5, ____ – $45.00.
• Late entry postmarked by April 16, ____ – $50.00. All entries must be postmarked no later than April 16, ____.

• Winners will be announced August 15, ____.

Visit XYZScriptFest.com for complete details and entry information.

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