Writing Sample: Sales Letter…

My name is Kyle Farnsworth and I’m the territory manager for Devon Co.. We can increase your car count and average repair order by 20% in most cases. Have you lost customers to the competition down the street? We return an average of 18 lost customers to your store per year. We will get reviews from your customers placed on major web search engines like Bing, Google and Yahoo.

Have you done a Google search for your shop and noticed that you have very few reviews, negative reviews or outdated reviews? Do you realize how much new business you are losing as a result? One shop located in Omaha, Nebraska attains 70-80% of their new customers from the internet. Would you like some help increasing your car count and web presence?

Here are some top-rated auto shops in the Nebraska area which we do business with:

Jerome’s Tire, Atlantis Avenue Tire, Massey’s Auto, Stone Creek Tire, A & C Automotive, Victory Tire, Carola Tire, Glasscow Pro and many more…

We are the #1 Auto RCM Program in the United States with Over 4000 Auto Shops On Board!

This is a recent review by Jerome’s Tire…

Using custom promotions, newsletter and coupons, I am able to personalize and customize every document I send. My biggest success was a promotion I did for a power steering flush. I generated 821 visits from that campaign with an average ticket of $280.00. In essence, I made $280,000 from that single campaign.

As a Napa Car Care Center, this tool has proven to be invaluable by partnering with the latest Napa promotions. You can automatically set up upcoming Napa promotions and schedule them to be released on the preselected dates. It is so user friendly, even our non-techies in my company use it with ease.

Barry Jones

Jerome’s Tires, Omaha, NE

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About surrealist11

Writer. Born David J. Evangelisti in Colorado. David has lived in New Mexico, Colorado, Ohio and California. Enamored with movies from an early age, he enrolled in San Jose State University’s Journalism program. While studying journalism, public relations and filmmaking, he wrote and directed two films: “A Day in the Life of a San Jose Cockroach” and “Theft of a Shopping Cart” (in the vein of Vittoria De Sica’s “Bicycle Thief”). David earned his Bachelor of Arts degree in Journalism, concentration in Film, from San Jose State University. He began working in the areas of sales and marketing as a writer. In addition, he has written travel articles, travel memoirs, advertising copy, comedy bits, feature film scripts, personal essays and short stories. To date, he has written three unproduced feature film scripts: “Treading Water”, “The Other Cinema” and “A Sympathetic Lie”. From 2003-2004 he was an official taster for the Royal Academy of Wine Tasters. The Royal Academy attempted to create an unbiased wine rating system available to every winery, vineyard or wine distributor across the United States and around the world. This blog is a compilation of the following: a slang dictionary; personal essays; comedic rants; travel memoirs; literary journalism; feature articles; recipes; restaurant reviews; wine reviews; slice-of-life vignettes.
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