Writing Sample: Webinar Event…

Societal and Economic Changes Demand Re-evaluating How We Do Business

Why are Traditional Leads Dead? Learn why and what’s replaced them at our FREE Webinar…

If dealers want to continue to exist they need to be open to lead generation via the Internet. Let’s work together to insure we’re all successful in the future.
Key speakers for the ______________ Webinar are Kyle Farnsworth of XYZ, a company which connects homeowners with pre-screened, quality remodeling contractors and Ron Smith of Bold Windows, a business which does 12 million per year in annual sales with 35% of that revenue generated from the Internet.

XYZ was founded 5 years ago and based out of a garage in any town with a staff of 4. Flash-forward — they’ve re-located to an office in the beautiful Jack Lord Square with a staff of _____.

Ron opened Bold Windows in 1980 after leaving his alma mater, Youngstown State University, where he was an All-American basketball player and coach for the Penguins.
Both of these companies had the vision (and willingness to embrace change) to see that societal and economic changes had negatively impacted the traditional lead approach (newspapers, TV, radio and direct mail).

Our companies have successfully tested a new fully integrated Internet strategy for generating leads that has proven to be more cost effective and productive than the traditional marketing opportunities previously utilized.

The Webinar will share with you the following:

• How to generate a steady flow of cost-effective Internet leads
• How to be successful with the leads you’ve purchased
• The highest return on investment internet strategies
• The fastest strategy to increase traffic to your website
• Exactly what to do with website data once you have it
• How to measure your website’s effectiveness
• Methods to increase organic (natural, unpaid) website traffic

Would this Webinar be of interest to you? If so, log on to leadmetheway.com on 2/10/2014 @ 12:00pm PT. The duration will be approximately 1 hour. We thank you in advance for considering participating in this informative event.

Best Regards,

Kyle Farnsworth, Director
XYZ.com
111 3rd Street
Suite 102
Honolulu, HI 932XX
808-xxx-xxxx

Ron Smith, CEO
BoldWindows.net
100 South 22nd Street
Carlsbad, CA 91XXX
800-331-xxxx

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About surrealist11

Writer. Born David J. Evangelisti in Colorado. David has lived in New Mexico, Colorado, Ohio and California. Enamored with movies from an early age, he enrolled in San Jose State University’s Journalism program. While studying journalism, public relations and filmmaking, he wrote and directed two films: “A Day in the Life of a San Jose Cockroach” and “Theft of a Shopping Cart” (in the vein of Vittoria De Sica’s “Bicycle Thief”). David earned his Bachelor of Arts degree in Journalism, concentration in Film, from San Jose State University. He began working in the areas of sales and marketing as a writer. In addition, he has written travel articles, travel memoirs, advertising copy, comedy bits, feature film scripts, personal essays and short stories. To date, he has written three unproduced feature film scripts: “Treading Water”, “The Other Cinema” and “A Sympathetic Lie”. From 2003-2004 he was an official taster for the Royal Academy of Wine Tasters. The Royal Academy attempted to create an unbiased wine rating system available to every winery, vineyard or wine distributor across the United States and around the world. This blog is a compilation of the following: a slang dictionary; personal essays; comedic rants; travel memoirs; literary journalism; feature articles; recipes; restaurant reviews; wine reviews; slice-of-life vignettes.
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